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Professional History

Work Experience

Marketing Director | Outreach Coordinator

August 2019 - September 2022

Louisiana Athletic Club - Pineville, LA
 

Develop and implement marketing plan and monthly sales promotions to generate new memberships and maintain brand awareness.

  • Coordinate social media posts and announcements by incorporating imagery, concepts, and language appropriate for maintaining the essence of the brand, engaging current and potential members, and presenting compelling offers that convert sales.

  • Collaborate with multimedia agencies to implement monthly advertising campaigns.

  • Provide biweekly presentations for corporate employees during the onboarding process.

  • Manage website by updating content to be consistent with current events.

  • Manage mobile app notifications and features to encourage member participation and engagement.

Freelance Designer / Brand Strategist

October 2012 - Present

Amber Fridrick Design - Knoxville, TN | Pineville, LA
 

Proactively schedule, manage,  and prioritize projects while coordinating with marketing professionals to ensure print deadlines are met for events like tradeshows, presentations, grand openings, school programs, and political elections. 
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Generate innovative designs for clientele. Establish brand identity and consult with companies on developing a brand experience.

• Increase positive recognition of the brand while complying with corporate brand standards and attracting the ideal audience.

• Through rebranding efforts clients saw a noticeable increase of brand recognition

• Client recognized as the #1 Cenla’s Choice award winner of the t-shirt design category.

Graphic Designer

October 2012 - November 2016

FASTSIGNS - Knoxville, TN
 

Coordinated tasks with production team members and sales staff in order to properly keep projects on schedule and stay ahead of the workflow. 

• Developed creative designs for print output on large scale printed materials.

• Reconstructed client files into acceptable formats, ensured quality, and adhered to company brand guidelines.

• Due to improving project procedures this FastSigns location was recognized as being ranked in the top 20% centers out of 450 locations for sales volume

Website Coordinator / Blog Manager

February 2011 - October 2012

Homes & Land Magazine - Knoxville, TN

Managed all company social media pages and saw increased social media engagements and clicks.  Developed and managed written and visual content for vacation rental guide blog. Managed digital media by scheduling social media engagement and blog posts.

• Developed 2 blog posts per week, 5 Facebook posts per week for each of the 2 Facebook business pages, and customized 30 websites per week for real estate companies and agents.

• Managed all real estate agent websites to maintain brand consistency with current ads published in monthly magazine, enhanced search engine optimization on realtor sites, and abided by corporate guidelines.

• Established and maintained tracking process for documenting productivity.

• Created an instruction manual for all digital media management processes. 

Page Layout Designer

January 2008 - October 2012

Homes & Land Magazine - Knoxville, TN
 

Created page layouts according to corporate franchise standards and customer requests. Designed creative ads, backgrounds, and covers for print in monthly magazine publications.
• Produced ad layouts to complete 9 volumes of 1-2 magazine issues per week for an average of 5 magazines per month with a 5,000 page-count per year.

• Managed output and backup process for 1 magazine per month.

• Proofed the work of peers to ensure that customer changes and corrections were implemented and met corporate guidelines.

Education and Certification
Bachelor of Fine Arts

May 2007

Northwestern State University, Natchitoches, LA
Major: Graphic Communications
Magna Cum Laude

Creating Web Pages Certification

September 2009

University of Tennessee - Knoxville, TN
Professional & Personal Development Course

CSS & XHTML Certification

December 2009

University of Tennessee - Knoxville, TN
Professional & Personal Development Course

Proficient in Software:

Adobe Creative Suite (Photoshop, Illustrator, InDesign), Quark Xpress, Flexi, Basic HTML coding for the web, Microsoft Office, Content Writing, Proofreading/Editing, Photography, and much more

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