Personal Profile
About Me
I am a professional graphic designer and creative brand strategist with over 10 years of experience in the marketing industry. By combining my creative graphic design skills with my technical capabilities involving strategic results-driven content in an effort to build upon a visual brand presence, I make the transition into developing a complete brand experience as seamless as possible for my clients and their respective audiences.
After graduating with a Bachelor’s degree in Graphic Communications from Northwestern State University, I had the opportunity to work in various creative positions such as a marketing director, outreach coordinator, page layout designer, website coordinator, social media account manager, blog content writer, and an in-house design intern. From time to time, I have also taken on quite a bit of freelance work which has led to some truly inspiring projects while networking with many influential and creative individuals along the way.
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I strive to engage, challenge, and inspire audiences in order to produce results, impact growth, and build loyalty by helping clients develop a unique voice while sharing the story of their company and incorporating a relatable personal touch that will establish and maintain long-term client relationships.
I am looking for opportunities to pursue roles within innovative companies that value the technical graphic design skills I have obtained through my education and experience while expanding on my unique blend of strategic marketing development skills and innate sense of creativity.
For more information about my professional experience, past projects, and current Graphic Design Portfolio, get in touch today.
Professional History
Work Experience
Marketing
Director
August 2019 - September 2022
LOUISIANA ATHLETIC CLUB
Develop and implement marketing plan and sales promotions to generate new memberships and corporate accounts. Collaborate with mulitmedia teams to implement ad campaigns. Coordinate social media posts and announcements by incorporating imagery, concepts, and language appropriate for maintaining the essence of the brand, engaging current and potential members, and presenting compelling offers that convert sales. Manage website and mobile app notifications and features.
Brand Strategist
October 2012 - September 2021
AMBER FRIDRICK DESIGN
Generate innovative designs for clientele. Establish brand identity and consult with companies on developing a brand experience. Increase positive recognition of the brand while complying with corporate brand standards and attracting the ideal audience. Proactively schedule and prioritize projects while coordinating with marketing professionals to ensure print deadlines are met for events like trade shows, presentations, grand openings, school programs, and political elections.
Graphic Designer
October 2012 -November 2016
FASTSIGNS OF KNOXVILLE
Developed creative designs for print output on large scale printed materials. Reconstructed client files into acceptable formats, ensured quality, and adhered to company brand guidelines. Coordinated tasks with production team members and sales staff in order to properly keep projects on schedule and stay ahead of the workflow. Due to improving project procedures this FastSigns location was recognized as being ranked in the top 20% centers out of 450 locations for sales volume.
Creative Portfolio Gallery
Graphic Design Projects
Welcome to my Creative Design Portfolio! Check out each section to view the type of design projects I have created throughout my education and professional work history. Be sure to take a look at each gallery to see more samples in each section. I'd love to hear your feedback!
Contact
Thanks you for reviewing my Graphic Designer Portfolio. I'd love to hear what you think! For questions about my skills and experience, or even if you just want to say hi, don’t hesitate to get in touch.